---
title: "Political Ad Policy & Micro-Targeting in South Africa’s Elections"
description: "Contextualising Political Advertising Policy To Political Micro-Targeting In The South Africa 2024 Elections [Embedded Document](//docs.google.com/viewer?url=https%3A%2F%2Flrc.org.za%2Fwp-content%2Fuploads%2F2024%2F11%2FAIRA-rvtfxd3.pdf&embedded=true&hl=en) ![Loader](https://lrc.org.za/wp-content/plugins/embed-any-document/images/loading.svg) Loading... ![EAD Logo](https://lrc.org.za/wp-content/plugins/embed-any-document/images/EAD-logo.svg) Taking too long? ![Reload](https://lrc.org.za/wp-content/plugins/embed-any-document/images/reload.svg) Reload document | [![Open](https://lrc.org.za/wp-content/plugins/embed-any-document/images/open.svg) Open in new tab](#) [Download](https://lrc.org.za/wp-content/uploads/2024/11/AIRA-rvtfxd3.pdf)"
url: "https://lrc.org.za/docs/political-ad-policy-micro-targeting-in-south-africas-elections/"
updated: "2025-04-24"
category: Publications / Digital Justice
---

# Political Ad Policy & Micro-Targeting in South Africa’s Elections

Contextualising Political Advertising Policy To Political Micro-Targeting In The South Africa 2024 Elections

[Embedded Document](//docs.google.com/viewer?url=https%3A%2F%2Flrc.org.za%2Fwp-content%2Fuploads%2F2024%2F11%2FAIRA-rvtfxd3.pdf&embedded=true&hl=en)

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[Download](https://lrc.org.za/wp-content/uploads/2024/11/AIRA-rvtfxd3.pdf)